Austria at ITB 2016

Berlin 25.02.2016

ITB Berlin is the world’s leading travel trade show. This year, its doors open from March 9 to 13 at the exhibition grounds am Funkturm. Vacation country Austria of course also participates in this central industry get-together, presenting itself at the Austrian National Tourist Office (ANTO) joint stand at Hall 17 to some 170,000 visitors and 5,500 journalists and bloggers.

The Austria Stand in Berlin extends over an area of 1,241 sqm, which ANTO uses together with 78 partners – the provincial tourist boards, tourism regions, cities and service providers – to make Austria a true experience for trade visitors and end customers.

At the same time, the joint stand has received a facelift. The generous integration of natural elements like wood and plants gives the stand an emotional and nature-like appearance. Its layout was also optimized. New lines of sight and better use of the available space provide an inviting and open atmosphere. The Austria Café, meeting place for all partners and offering ample space for business talks, is now decoratively divided into the sections alpine, urban and water.

Austria. Where we encounter nature. And find ourselves.
Austria’s presentation at ITB dedicates itself to the current marketing focus #austriantime. Every two years ANTO spotlights aspects of Austria relating to current societal changes that are highly relevant to vacationers. Currently, the emphasis is on people’s growing desire for more individual time. An ever greater number of people wish to have more time for themselves to spend on meaningful and enjoyable activities. And Austria’s natural landscapes offer plenty of potential for this. In them, you can leave behind what controls your every-day-life and adapt to the landscape’s natural pace – and, finally, to your own individual pace. A valuable experience of arriving!

To experience #austriantime
This sense of arrival can be felt at the Austria Stand: In a large, interactive natural space with living trees and plants, an Austrian natural landscape develops which invites visitors to pause for a moment and be completely at peace with themselves.

The wooden elements designed by wood artist Markus Faißt from Bregenzerwald, audio stations with natural sounds and 360-degree videos make visitors forget the fair’s hustle and bustle for a moment. Attractions and regions from all over Austria are presented in a modern way and whet the appetite for encounters with Austrian nature. For this reason, all Austrian federal provinces refrain from hosting individual special areas this year.

Culinary messages
This year, Styria is the culinary partner at ITB. The scenery alone whets visitors’ appetite: vineyards galore, wine-growing estates of modern architecture, ample fields in pumpkin shades and colorful fruit gardens. Accordingly, wine, pumpkin and apple play a major role in the Styrian kitchen – and in the ITB menu at the Austrian joint stand.

Franz Raneburger and his Edelweiss Team offer a selection of Austrian culinary specialties – already a tradition at ITB. This year, Raneburger is supported by students from the Bad Gleichenberg Tourism Schools in Styria.

The topic sustainability received even greater attention at this year’s fair and the Austria Stand is awarded with the Austrian Green Meetings & Events eco-label.

Facts on Austria’s presentation at ITB

  • Hall 17, Stand 103
  • 1,241 sqm exhibition space
  • 39 exhibitor units with 78 tourism partners
  • Service provided by the Bad Gleichenberg Tourism Schools
  • Culinary Austrian delights by Franz Raneburger and his team

Further information and pictures on the ITB Channel, at http://itb.austriatourism.com.



Amira Badi on 25.02.2016   |   No comments   |  print
 

Write comment